Digital Lab TV interviews Sanchita Saha, founder and CEO of new mobile social network Uberlife. Ms. Saha explains how Uberlife's app helps users meet up and socialize in the real world and touches on how that dynamic may create value for brands in the future.

Troy Hitch, Executive Creative Director for Barefoot Proximity, shares an exchange with Kelly Stocker, Austin Community Manager for local recommendation network Yelp and learns more about Yelp's approach to meaningful events at SXSWi. Troy also catches up with Yelp engineer John Boiles, who debuts his latest beer-loving, hacker-borne invention: the iPad Kegerator.

Nathan Guerra, Director of Innovation for AMV BBDO, interviews Brian Wong, 20-year-old founder and CEO of mobile rewards network Kiip at SXSWi. During the exchange, Brian shares the vision behind Kiip and hints that the future of the service may lie in empowering brands to directly reward users of all types of mobile apps, not just gaming-oriented ones.

Barefoot Proximity's Executive Creative Director Troy Hitch intervews Jen Johnson, Product Manager for Hormel. At SXSWi, Hormel sponsored The Bacon Takedown event where amateur chefs were provided with 15 pounds of Hormel Black Label Bacon to create standout culinary dishes of their choosing and compete for prizes.