BBDO New York helped to kick off Creative Week 2012 with GE's "Throttle Up," an interactive holographic experience that invites visitors to partake in the intricate process of building one of the brand's GEnx jet engines, via a Kinect-enabled interface.

A powerful social media presence is fuelled by great content. More and more brands are realizing this, and as they do, the more content they have to create. And then comes the realization that they are becoming full fledged publishers. But transforming a brand into a publisher is easier said than done.


Facebook’s recent introduction of the Timeline functionality for brands represents the single most important shift in how brands will continue to connect and engage with their consumers within the context of social media into the foreseeable future. This guide, prepared by the SocialWork practice of BBDO and Proximity for Digital Lab, outlines, step-by-step, the preparations brands need to make to take full advantage of this new means of expression and engagement on the world’s preeminent social platform.

Uber-social network Facebook introduced a major overhaul to the way content is presented across its platform last year: it's an innovation called Timeline. Timeline is a vertically scrolling chronology of events, actions, status updates and milestones. At first, Timeline was only available to individual users, but, as of this month, Timeline is rolling out to companies and brands. This marks the most important new feature set Facebook has presented to brands in recent memory, significantly changing the way that they approach social engagement with their audiences moving forward.