WHAT IS DIGITAL LAB?

Created by the joint effort of the world’s pre-eminent advertising agency network and digital services firm, BBDO and Proximity Worldwide respectively, the Digital Lab is the marketplace’s first complete world-class education and innovation-centered seminar series designed to fully prepare today’s business managers to recognize and exploit the sweeping forces of interactive marketing and digital change. The Digital Lab accomplishes this by driving new modes of thinking, spearheading radical business models and imbuing the DNA of corporate organizations with game-changing ideas for positive measurable impact and marketplace success.

The Digital Lab’s purpose, however, is not to simply enumerate the digital tools being used in industry today or encourage use of an isolated digital campaign for momentary press coverage but to actively convert Digital Lab seminar attendees into institutional change agents and instill digital empowerment into the core of their organizations for lasting, positive competitive advantage.

Bespoke Engagement

The Digital Lab audits the needs of all of its corporate clients and delivers bespoke consulting and training engagements customized to the exact digital challenges and opportunities of the companies it services in order to provide the most innovative and relevant digital competitive strategies.

Global Reach

Digital Lab capabilities extend throughout the global networks of advertising agency network BBDO and digital leader Proximity Worldwide to deliver game-changing ideas to all corners of the planet for our multinational clients. Digital Lab innovation centers can be found in London, Germany, Colombia, Costa Rica, Russia, Japan, China and India.

For more information on The Digital Lab and its services, please contact:

Simon Bond
phone: 1 212 459-5878
e-mail: simon.bond@bbdo.com