The marketplace’s first complete world-class education and innovation-centered consulting program designed to fully prepare today’s brand marketers and business managers for the digital age. The Digital Lab, a market leading initiative created and offered by BBDO Worldwide and Proximity Worldwide, is powered by Google.
Have you recently spent any time researching a product online that you’ve contemplating purchasing (say digital camera or an airline flight) but just haven’t mustered up enough courage or conviction to click the “buy now” button for it?
Read the rest »The Geo-Social Network jungle now has a 500 pound gorilla in its midst. The launch of “Facebook Places” may well be the death knell for Foursquare and Gowalla who have been the darlings of the space to this point. Or will it? Facebook product manager Michael Sharon describes Facebook Places as a feature that lets you tell your friends about new places and inform them where you are via your mobile – much like Foursquare.
Read the rest »Look up the term “smart money” in the dictionary and it’s likely that you’ll find an entry for Union Square Ventures (USV), one of the most notable and successful early stage Internet focused venture capital firms in the marketplace. The firm famous for its prescient investments in Web upstarts such as Twitter, Boxee, Zynga, Etsy and Foursquare has been raising the bar for VCs everywhere over the past few years and shows no sign of slowing.
Read the rest »It used to be that technology merely served as a tool to convey and distribute pop culture (i.e. TV enabling audiences everywhere to see a music video, radio broadcasting rising hit songs, etc.). However, technology in this new Internet innovation-driven digital age is actually becoming pop culture itself.
Read the rest »A dollar for a pixelized tractor to plow your trade on Farmville here and another one for a digital representation of a birthday cake there really does add up. Those in the know understand that these examples are references to the bourgeoning world of virtual goods; a largely micropayment-driven marketplace for non-physical objects that are purchased with real money for use in online communities, virtual worlds or games (usually to fulfill a functional or decorative goal).
Read the rest »
