A Handy Guide To Google’s Project Loon

Author: Brian S Hall
Source: ReadWrite

19 June 2013

No one can accuse Google of not thinking big. Project Loon, Google’s audacious “moonshot” vision to bring mobile Internet connectivity to the billions without – via balloons – is one of the company’s biggest ideas ever. It’s madness, but it just might work. Considering the uniqueness of the idea, its use of old technology, and the potential [...]

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A POV on Facebook’s new hashtag function

Author:
Twitter: @caromell

14 June 2013

This week, Facebook announced the introduction of clickable hashtags, which will allow users to add content to a post that is part of a larger online discussion or community. Once one of the hashtags is clicked, the user will be brought to a feed where people and pages have posted related content about a topic, [...]

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Instagram Videos Could Spell A Billion Dollars Worth Of Magic For Facebook

Author: Owen Thomas
Source: ReadWrite

19 June 2013

Facebook is widely expected to announce Thursday a video feature for Instagram, the photo-sharing service it bought for $1 billion last year. Some are speculating that this is a competitive response to Vine, Twitter’s clever short-video app. But what if Facebook had a broader purpose in mind—habituating its users to seeing videos? It’s An Ad, Ad, Ad World Marketers are [...]

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Digital Lab TV: The 7th Chamber on Optimizing Video Engagement

Author:
Twitter: @jackjhleonard

11 June 2013

As the demand for “viral” content has gone up, companies specializing in seeding and social amplification have popped up all over the Internet.  If you Google “buy YouTube views,” nearly 1 million results appear, all claiming to be from “real users” (not robots) and offer a “money-back guarantee if not all views show out.”  However, [...]

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Digital Lab TV: The 7th Chamber on Optimizing Video Engagement

Added on 11 June 2013

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As the demand for “viral” content has gone up, companies specializing in seeding and social amplification have popped up all over the Internet.  If you Google “buy YouTube views,” nearly 1 million results appear, all claiming to be from “real users” (not robots) and offer a “money-back guarantee if not all views show out.”  However, [...]

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The Digital Lab’s mission is to continually raise and maintain the "Digital IQ" of BBDO's staffers and clients by providing timely, relevant and actionable thought leadership, strategic analysis and venture development services connected to the most disruptive emerging media platforms and innovations across the globe.

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