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The Strategy Corner’s Digital Trends of the Week: September 1st

A recap of this week’s digital trends, brought to you by BBDO’s Digital Strategy team. This week features Jawbone’s use of “Big Data,” battery-less Beacon technology, and Instagram’s Hyperlapse.

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FHV BBDO Creates First 3-D Printed Life Sized Elephant

This elephant is protected. It’s only available for show. No touching.

World Animal Protection, in partnership with FHV BBDO, has combined 5 Ultimaker 3D printers to print a life-size elephant at Amsterdam Airport Schiphol to launch a campaign to end elephant cruelty. Each time someone pledges to never ride an elephant (again), a name is added to the petition and a new piece of the elephant is printed.

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VideoDubber Automatically Dubs Your Videos Into Other Languages

By Paul Sawers

English may have become the default lingua franca of many facets of the Web, but the fact remains that most people online speak a language other than English as their native tongue.

For content producers, the myriad of different languages can be a headache, as it’s costly to reproduce words – spoken or written – for a multitude of markets. There are free or affordable tools available to circumvent the language barrier –Google has produced subtitling tools, for example, while third-party alternatives are available too.

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Samsung’s New Smartwatch, the Gear S, Can Make Calls and Go Online Without A Smartphone

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By Kaylene Hong

Samsung took the wraps off the Gear S today, its next-generation smartwatch that comes with 3G connectivity, touted to bring “the smartphone experience to the wrist.”

The introduction of 3G connection on top of Bluetooth and Wi-Fi support means that you don’t have to bring your smartphone around with you in order to get notifications on your wearable device.

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Why Big Data Has Some Problems When it Comes to Public Policy

By Derrick Harris

For all the talk about using big data and data science to solve the world’s problems — and even all the talk about big data as one of the world’s problems — it seems like we still have a long way to go.

Earlier this week, an annual conference on data mining, KDD 2014 for short, took place in New York with the stated goal of highlighting “data science for social good.” It’s a noble goal and, indeed, the event actually did highlight a lot of research and even some real-world examples of how data can help solve various problems in areas ranging from health care to urban planning. But the event also highlighted — to me, at least — some very real obstacles that stand in the way of using data science to solve society’s problems in any meaningful way at any meaningful scale.

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After Two Weeks in Space, the Most Powerful Commercial Satellite Ever Launched is Sending Back Pics

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By Signe Brewster

WordView-3, the super-powerful commercial satellite that launched two weeks ago, is now sending images back to Earth. The satellite is remarkable for its ability to collect images sharp down to a scale of 11.8 inches, which is enough for it to tell a tomato plant from a shrub and a sedan from an SUV.

“You can actually definitely see (car) windshields,” DigitalGlobe director of next generation products Kumar Navulur said before the launch. “We can actually tell you whether it’s a truck or an SUV or a regular car. We can identify pictures of a baseball diamond.”

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Instagram Releases Hyperlapse: The Digital Lab takes a test drive…literally.

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Uber snags David Plouffe, D.C. heavyweight and former Obama campaign manager

David Plouffe

By Carmel DeAmicis


In the regulatory battle against taxis and entrenched transportation laws, Uber has needed a champion. It just hired President Obama’s former campaign manager, David Plouffe, for the job according to Politico. That’s no small catch for the booming startup. They’ve picked a long-time Washington insider as Plouffe has gained acclaim for running Obama’s presidential campaign in 2008. In recent years, he has served as a consultant to technology companies.

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Citizen’s Drone Video Shows Damage of Napa Earthquake

By Jeff John Roberts

A Napa resident used his drone to capture the fallout from the 6.9-magnitude earthquake that rattled the California town on Sunday, and posted scenes of the damage on YouTube.

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Soon Students Will Be Able To Control Satellites In Space

By Selena Larson

If you’ve ever dreamed of sending a satellite up into space to measure the Earth, an education-technology company is making it possible.

On Wednesday, Ardusat is publicly launching a program to offer “space kits” with programmable sensors that it will place in small satellites in partnership with commercial satellite company Spire.

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Amazon Buys Twitch for $970 Million

By Roberto Baldwin

In a deal that seems a bit confusing at first look, Amazon has purchased Twitch for $970 million in cash.

The Information broke the story this morning of the online retailer making a play for the video game streaming site. Google had been rumored to interested in Twitch to bolster YouTube. In fact, it looked as if Google and Twitch had finalized a deal, but Amazon swooped in and purchased the company.

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Acorns for iPhone Wants to Help You Get Rich by Micro-Investing Your Spare Change

By Paul Sawers

There’s a growing arsenal of apps that integrate with your daily spending habits to deliver smart tips on how to make the most of your money. BillGuard, for example, helps you combat credit card fraud and hidden merchant fees. But a new entrant to the personal finance space is looking to go the extra mile not by saving you money, but by making you money.

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