Why Advertisers Should Target Personas, Not Segments, on Facebook
By Brian Honigman
It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform.
In actuality, it’s important to target the various personas of your audience online, as opposed to generic segments. By targeting these personas, your ads are more likely to convert since they are more aligned with the interests of the Facebook user in the funnel.