Andrew Robertson, BBDO Worldwide’s President & CEO appeared on Facebook’s “Creatives Live” program on Oct. 5 as part of Advertising Week in New York City. Robertson, who is also Chair of the Ad Council and Co-Chair of Advertising Week, discussed how BBDO has seen social become a larger part of the advertising industry, shared highlights from Advertising Week and participated in a live Q&A with members of the online audience.

All screens are not created equal. That was the driving theme around the groundbreaking results of an unprecedented joint global research study between BBDO and Microsoft which were presented this week at the Cannes Lions International Festival of Creativity by Simon Bond, CMO of BBDO Worldwide, and Marc Bresseel, GM of Microsoft Advertising Marketing.

The rise of touch-screen technology inspired Skittles so much that they wanted to give consumers the ability to touch something they never had before: “The Rainbow.” However, to do that, we didn’t have to invent any new technology. Instead, we decided to create the world’s first “non-technological touch technology.” Or, put another way, we asked [...]

What could possibly be better than running a company like Groupon nowadays? You have the joy in knowing that you’re providing consumers with super bargains on goods and services from local merchants, while making money hand over fist by taking a 50% cut on any revenue you generate from the merchants offering deals. All it takes is a little bit of legwork (ok, we’re oversimplifying it) finding the right merchants and selling them in on the idea of doing a deal in the first place. Not a bad gig.