As the demand for “viral” content has gone up, companies specializing in seeding and social amplification have popped up all over the Internet.  If you Google “buy YouTube views,” nearly 1 million results appear, all claiming to be from “real users” (not robots) and offer a “money-back guarantee if not all views show out.”  However, [...]

Gone are the days where users are forced to watch and see disruptive ads from us. More users than ever click ‘skip’, or install ad blockers to remove banners across their favorite sites. Multi-screen use contributes to the same trend.  With a second screen always on hand, it’s second nature for consumers to tune out [...]

“Safe” and “alcohol” aren’t usually words you hear in the same sentence, unless they’re on a grim looking PSA telling you to “be safe, DON’T drink alcohol” when you’re driving/underage/pregnant/otherwise vulnerable. And these are all warnings that are incredibly important and should be taken seriously, but have you ever heard of someone drinking his/her way home safely?

Some YouTube stars (i.e.: PSY, Songify/Autotune The News) have more views than some of our favorite TV shows. What would it mean for your brand to be able to leverage the amount of viewers these stars have and turn their attention to your original content? Thanks to Maker Studios, you can. Digital production company Maker Studios joined us this week in the Digital Lab, and they discussed their experience teaming up YouTube talent with brands. Specifically, we were joined by Todd Barish, Director of Sales, Courtney Holt, COO, and Kassem G, YouTube comedy sensation and co-founder of Maker Studios.