Twitter’s Redesign: A New Design for a New Direction
By Stephanie Trow, Social Manager at BBDO NY
The Twitter community has been ablaze with negative reactions to the new redesign. In particular, users have been raging about the proposed updates to the Twitter profile page, which will now highly resemble that of Facebook. Yet while the changes to the profile page are striking, they are largely cosmetic, and will not have a considerable impact on how people actually use the platform.
These updates are more symbolic. By blowing out user profiles in much the same way Facebook has, Twitter is making a strong statement that it too can serve as a one-stop social shop. And if it proves successful, the move could very well kick Facebook off of its throne.