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LOCAL DIRECTOR INSPIRES WITH AN ODE TO BOSTON MARATHON RUNNERS

In the lead up to this year’s Boston Marathon, local film director, JJ Miller, took it upon himself to inspire his fellow Bostonians. With the message #WeWillRun, his online short film depicts runners determinedly training for this year’s marathon. 

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Monster.com Launches Project You, Developed by BBDO New York

Monster, the worldwide leader in successfully connecting people to job opportunities, recently launched Project You, a unique social and digital experience that empowers young millennial professionals to embark on a journey of self-discovery and career improvement. The goal: to help people find better.

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7 Heartbleed Myths Debunked

By Adriana Lee

People are on edge thanks to Heartbleed, a coding mistake that inadvertently laid waste to the security of many big online services.

See also: What You Need To Know About Heartbleed

The revelation this week shocked the world. And new reports coming out about Heartbleed only seems to inspire more worries, not less. The unfortunate result is a lot of misinformation going around. 

Care to join me in a little debunking session? Here are some of the doozies I heard this week, and why they’re not true.

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Who Should Buy Google Glass?

By Taylor Hatmaker


For one day only, Google will put its futurewear optics on sale to the general public. On Tuesday, April 15 at 9am ET, Google will be “opening up some spots in the Glass Explorer Program,” allowing any U.S. resident to buy the before-its-time wearable computer known as Google Glass.

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THIS WEEK IN THE DIGITAL LAB: SPOTIFY

Maureen Traynor and Jeff Rossi of Spotify visited the Digital Lab to discuss how the popular social music platform can be used by brands. In particular, they demonstrated the increasing use of curated, branded playlists, which present a creative way that brands can use music to communicate with consumers.

CASE STUDY: COLENSO BBDO AND MARS PUT ‘SLACKTIVISM’ TO WORK WITH “SHARE FOR DOGS” CAMPAIGN

By Daniel Charness

Using social media to promote a charitable cause seems like an obvious strategy: first, you target those who will respond positively to the message, and then you ask them to either contribute or share the message, however best fits the cause.

The problem with this strategy, though, is that it can lead to what many describe as social media ‘slacktivism,’ in which potential activists effectively become passive observers–whether by ‘liking’ a post, reposting a video, or signing an online petition–rather than becoming active contributors to the cause.

But there is a way to leverage ‘slacktivism’ to a strategic advantage, and that’s exactly what the teams from Colenso BBDO and Pedigree did when launching ‘Share For Dogs,’ their latest online campaign for the PEDIGREE® Adoption Drive.

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Design Shake Down at Apple?

By Kevin Fitchard

Apple’s vaunted design group appears to be going through some changes. According to a report from 9to5Mac, friction between head of software design Greg Christie and design SVP Jony Ive (pictured) has resulted in a shakeup that led to Ive taking control over all design activity related to software and hardware and will likely see Christie leave the company.

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This Week in the Digital Lab: Spotify

Join us in the Digital Lab this Wednesday at 1pm for a deep-dive into the role that music plays in consumers’ lives. Maureen Traynor and Jeffrey Rossi of Spotify will discuss how brands can use music as a powerful way to reach that audience.

This Week in the Digital Lab: Spotify

Join us in the Digital Lab this Wednesday at 1pm for a deep-dive into the role that music plays in consumers’ lives. Maureen Traynor and Jeffrey Rossi of Spotify will discuss how brands can use music as a powerful way to reach that audience.

Local Delivery Service Jinn Brings Londoners Items from Any Store or Restaurant in the Capital

By Ben Woods

This article originally appeared on The Next Web

Jinn, the on-demand local delivery service trialled in the north of England, has today announced that its platform is now available to users based in the UK capital.

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