By Kif Lefswing
If you want to track your fitness with Nike software, you’re probably going to have to use Apple products.
The news that Nike had laid off a majority of its digital sport hardware engineering team last week meant the reported end of Nike’s FuelBand, the oldest of the current generation of wearable fitness trackers. Nike will still be a player in the wearable space, but it will no longer be producing hardware, according to reports fromCNET and Recode.
By Matthew Ingram
There’s been a wave of online news outlets trying different versions of a paywall model over the past year or so, with everything from aNew York Times-style metered plan to a hard wall like the one that former Wall Street Journal writer Jessica Lessin has around her site The Information. But Slate — one of the oldest digital-only sites on the web — has chosen a somewhat different route: it just launched a “freemium” model that focuses on the benefits of membership rather than charging people for specific articles. But will it work?
LOCAL DIRECTOR INSPIRES WITH AN ODE TO BOSTON MARATHON RUNNERS
In the lead up to this year’s Boston Marathon, local film director, JJ Miller, took it upon himself to inspire his fellow Bostonians. With the message #WeWillRun, his online short film depicts runners determinedly training for this year’s marathon.
Monster, the worldwide leader in successfully connecting people to job opportunities, recently launched Project You, a unique social and digital experience that empowers young millennial professionals to embark on a journey of self-discovery and career improvement. The goal: to help people find better.
By Brian Honigman
It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform.
In actuality, it’s important to target the various personas of your audience online, as opposed to generic segments. By targeting these personas, your ads are more likely to convert since they are more aligned with the interests of the Facebook user in the funnel.
By Adriana Lee
People are on edge thanks to Heartbleed, a coding mistake that inadvertently laid waste to the security of many big online services.
See also: What You Need To Know About Heartbleed
The revelation this week shocked the world. And new reports coming out about Heartbleed only seems to inspire more worries, not less. The unfortunate result is a lot of misinformation going around.
Care to join me in a little debunking session? Here are some of the doozies I heard this week, and why they’re not true.
By Taylor Hatmaker
For one day only, Google will put its futurewear optics on sale to the general public. On Tuesday, April 15 at 9am ET, Google will be “opening up some spots in the Glass Explorer Program,” allowing any U.S. resident to buy the before-its-time wearable computer known as Google Glass.
By Cody Levine
A recap of this week’s digital trends, brought to you by BBDO’s Digital Strategy team. This week’s recap examines Facebook’s Messenger App, the commercialization of Google Glass, and Twitter’s redesign.
THIS WEEK IN THE DIGITAL LAB: SPOTIFY
Maureen Traynor and Jeff Rossi of Spotify visited the Digital Lab to discuss how the popular social music platform can be used by brands. In particular, they demonstrated the increasing use of curated, branded playlists, which present a creative way that brands can use music to communicate with consumers.
CASE STUDY: COLENSO BBDO AND MARS PUT ‘SLACKTIVISM’ TO WORK WITH “SHARE FOR DOGS” CAMPAIGN
By Daniel Charness
Using social media to promote a charitable cause seems like an obvious strategy: first, you target those who will respond positively to the message, and then you ask them to either contribute or share the message, however best fits the cause.
The problem with this strategy, though, is that it can lead to what many describe as social media ‘slacktivism,’ in which potential activists effectively become passive observers–whether by ‘liking’ a post, reposting a video, or signing an online petition–rather than becoming active contributors to the cause.
But there is a way to leverage ‘slacktivism’ to a strategic advantage, and that’s exactly what the teams from Colenso BBDO and Pedigree did when launching ‘Share For Dogs,’ their latest online campaign for the PEDIGREE® Adoption Drive.
By Kevin Fitchard
Apple’s vaunted design group appears to be going through some changes. According to a report from 9to5Mac, friction between head of software design Greg Christie and design SVP Jony Ive (pictured) has resulted in a shakeup that led to Ive taking control over all design activity related to software and hardware and will likely see Christie leave the company.